I left this review on the smaller format version of this but so use this size most frequently so added here.
I absolutely love this rub. I have used it on brisket snd its excellent, but if i am being honest, my favorite thing is to use it on steak. From flap steak to 3” thick tomahawk Steaks this rub does not get any better. Perfect balance of savory with a hint if sweet. I plow through this stuff and it is a crowd pleaser. My wife does not like savory and sweet when the sweet is too dominant but this does the trick. This rub is perfect and we could literally cook with it every day.